Similar to shapes, the right choice of colours help evoke the right emotions and in conveying the message as intended.
Warm colours are day colours linked to hot seasons. Passion, enthusiasm, energy are some of the emotions they convey. Cool colours are relaxing and serene that offer the illusion of distance. They are more versatile than warm colours.
It is important to note that different cultures perceive colours differently. Hence, it is key to be aware of our target audience and design accordingly.
Red
- Love
- Excitement
- Strength
- Passion
- Bold
- Energetic
Orange
- Confidence
- Earthiness
- Friendly
- Creative
- Passionate
- Secure
- Energetic
Yellow
- Opportunity
- Optimism
- Clarity
- Energetic
- Warmth
- Happy
- Friendly
Green
- Nature
- Peaceful
- Quality
- Growth
- Health
- New beginnings
- Abundance
Violet
- Wealth
- Ambitious
- Creative
- Purposeful
- Authentic
- Quality
Blue
- Trust
- Peace
- Loyalty
- Tranquility
- Security
- Stable
- Forward thinking
Pink
- Compassion
- Sincerity
- Possibilities
- Nurturing
- Tranquil
- Optimistic
Gold
- Warm
- Wise
- Powerful
- Successful
- Wealthy
- Generous
- Compassionate
Silver
- Prestigious
- Wealthy
- Balanced
- Soothing
- Wise
- Responsible
- Dignified
White
- Honest
- Pure
- Hopeful
- Peace
- Illuminating
- Sophisticated
- Ethereal
Black
- Classic
- Luxury
- Powerful
- Bold
- Elegance
- Safe
- Secure
Brown
- Practical
- Comfort
- Earthy
- Steadfastness
- Reliable
- Grounded
- Aspirational
- Confident
Gray
- Professionalism
- Sophisticated
- Balance
- Calm
- Glamorous
- Efficiency
I hope you found this article to be of value, have a great day.
