In this blog we have seen how colour and shape psychology play an important role in design. We all know that fonts are an integral part of our designs as they play a key role in evoking the right emotions and in helping the audience connect with our design similar to colours and shapes. For example if you are designing a kids cereal brand you want to use a font that is more fun and appealing when compared to a more formal and traditional looking font. When audiences connect with the brand, they will turn into returning customers which is always a win for the brand and for us as designers.
Therefore, choosing the right fonts is of great importance. Understanding font psychology will aid us in choosing the right fonts for our designs and we will cover the same in this article.
As we have seen in a previous article the combination of a typeface and a typestyle is what we refer to as font. Following lists the common psychological associations behind the 6 classic font groups predominant in today's design -
Serif fonts are associated with
Respect
Trust
Reliability
Elegance
Sophistication
Authority
Stability
San serif fonts are associated with
Forward thinking
Efficiency
Straightforwardness
Simplicity
Clarity
Innovation
Trust
Friendliness
Slab serif fonts are associated with
Contemporary
Confidence
Enduring
Powerful
Script fonts are associated with
Elegance
Creativity
Uniqueness
Sophistication
Happiness
Modern fonts are associated with
Exclusivity
Futuristic
Functional
Luxury
Decorative fonts are associated with
Friendly
Uniqueness
Creativity
Originality
Flexibility
The following is a brief discussion about font styles and their associated meaning,
Luxury
Refinement
Exclusivity
Strength
Stability
Assertiveness
Warmth
Approachability
Friendliness
Durability
Compassion
Innovation
Power
Energy
Success
Precision
Calmness
Stability
Solidity
Durability
Luxury
Growth
Success
With this we come to the end of this article and I hope the article was of use to you. Thank you and have a great day.
